18 Real Estate Business Cards (Examples & Free Templates) (2024)

Real estate business cards are an essential tool when introducing yourself to prospective clients. They showcase your personality, establish your brand, and include all your contact information so clients can easily contact you for your services. Keep reading for 18 real estate agent business card examples, as well as tips on what to include and avoid on your cards, free templates, and where to buy business cards.

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1. Connect With a QR Code

Why we like it: QR codes are a handy tool for real estate agents to increase traffic to their websites or listings. You can print a QR code on your business cards, which any smartphone device can easily scan. Once scanned, the QR code will direct the user to your real estate website or landing page. Use this opportunity to gather contact information or lead them to your listing websites through lead capture forms.

2. Add a Touch of Gold

Why we like it: If you want your real estate business card to stand out, consider adding a touch of gold for a luxurious and sophisticated look. This specific business card has an all-black background that makes the details in gold color pop out, adding a touch of classic elegance. With its attention-grabbing design and premium materials, this business card will leave a lasting impression on potential clients and business partners.

3. Vertical Layout

Why we like it: This real estate business card has a vertical layout, which sets it apart from the typical horizontal design. This small change makes the card unique and noticeable in a pile. If you need to list a lot of information, this type of layout can work well as it mimics a typical page. In this example, all real estate agent’s contact information and affiliations are listed on one side of the card. Additionally, the color scheme on this card uses only two tones to create a classic and attractive design that appeals to both buyers and sellers.

4. Keep It Minimalist

Why we like it: This real estate business card example exudes a sophisticated look with its minimalist design. The company’s logo is thoughtfully crafted using basic shapes that convey a sense of modernity and simplicity. The fonts used on the card are carefully selected to complement the logo and contribute to the overall cohesive look of the card. This design choice ensures that the card is not overwhelming or cluttered, making it easy for people to read and understand the information quickly.

5. Add Your Headshot

Why we like it: This realtor business card example uses simple colors and fonts to create a clean and professional look. This design choice allows the viewer to focus on the card’s most crucial element—the realtor’s photo. The headshot photo is high-resolution, sharp, and clear, perfectly capturing the agent’s professional demeanor. The white background highlights the photo, and the agent’s dark suit creates contrast against it, adding depth and visual interest to the design.

6. Embossed Logo

Why we like it: In contrast to the traditional approach of printing logos on cardstock, real estate business card examples like the one shown above from MB Real Estate chose to have its business cards embossed. The embossing technique adds texture to give them a unique and distinctive look. The back of the card is kept simple, but the use of red text creates an eye-catching contrast that draws attention to the card.

7. Add Playful Designs

Why we like it: The cool realtor business card example above by vincer is a perfect example of how one can stand out from the crowd with a playful yet professional design. Rather than opting for a regular silhouette or photo-realistic buildings, the designer used colorful geometric shapes to create a cubist-style representation of buildings. This design exemplifies how creativity and professionalism can create a unique and memorable real estate business card design.

8. Use Pastel Colors

Why we like it: The example above is one of the best realtor business cards, this time using a pastel pink color with a hint of rose gold. The minimalist design and feminine shade of pink represent the agent’s sense of professionalism. The hint of gold color also effectively conveys the message that the realtor offers a high-end, luxury service. Notice that the realtor uses only her first name on the back of the card, establishing a more personal connection with potential clients. It allows prospects to feel like they are engaging with someone they are familiar with rather than just a business.

9. Add Iconic Imagery

Why we like it: When advertising real estate properties, specific locations with a solid cultural significance or heritage can significantly influence the property’s value and appeal to potential buyers. As shown in the example above, you could use iconic imagery that showcases historical landmarks on your business card or other marketing materials. This would let people know the location you specialize in and bring recognition to your brand.

10. Use Bold Colors

Why we like it: Business cards, like the example above, can be simple. The white background with blue and red lettering packs a big punch, and this contrast makes the agent photo stand out and highlights the popular brokerage, RE/MAX, with a similarly colored logo. The agent also changed the size and color of specific letters and numbers to draw your attention to those details. The effect is eye-catching and energetic.

11. Include Your Target Niche

Why we like it: If luxury real estate is your niche clientele, your business card should reflect that. This real estate business card example provides all the necessary contact information for your target audience, but the design is what grabs attention. Including a foil and sheen in your business card is reminiscent of luxury real estate, which attaches your real estate branding to your target client base.

12. Use Uncommon Materials

Why we like it: Out-of-the-box business card examples show how to make yours stand out. These are perfect for real estate agents working with new construction, stylized homes like log cabins, or within a location with forests and other wooded landscapes. However, carrying a stack of these wooden business cards might be rather heavy and expensive. Instead, save these when you want to impress at essential meetings, listing presentations, or VIP client visits, and carry similar paper cards to supplement.

13. Include Your Tagline

Why we like it: In this example, the tagline “Home is the nicest word there is!” is strategically placed on the back. A marketing tagline or brand slogan is excellent for highlighting your brand and business style, and this one, in particular, shows the agent’s eagerness to find his clients a wonderful home.

Why we like it: Most business cards are rectangular, so this example automatically attracts attention. The colors and contact information are understated, but adding the condo cutout design to the top gives the card a bit of flair. It also includes a “King of Condos” tagline to support the card’s design. The card will showcase your style and luxury condo real estate niche to any client that receives it.

15. Add Humor

Why we like it: Use humor on your business cards to highlight your personality to potential clients. This card focuses on real estate referrals and can be used in conjunction with traditional business cards. Referral business cards can be given to past clients or someone you meet who is not interested in buying or selling at the moment but has a friend, colleague, or family member looking for a real estate agent.

16. Pop-up or Standing Business Cards

Why we like it: Pop-up or standing business cards combine a traditional business card with a real estate postcard, as shown in this example. They can be used when you have more to say than what can fit on a 3.5×2-inch business card. This is a clever idea if you’d like to send real estate farming postcards to a particular location, but you also want the recipients to have the business card as a takeaway that they can keep in their pockets for when they need to contact you.

17. Use Transparent Background

Why we like it: Since Douglas Elliman is a large real estate firm nationwide, it may be challenging to stand out against your fellow real estate agents. Put a spin on the classic business cards by adding a transparent window, like the example above. The pertinent contact information is still included, but you highlight the company’s reputation and simultaneously stand out with a unique design element.

18. Be Bold

Why we like it: This Keller Williams real estate business card example immediately jumps out to the recipient with bold colors and unique shapes. The card does not highlight a particular agent, so it wouldn’t be the best design for personal use without adding an agent’s name and contact information. However, these are excellent cards to display at the brokerage office or to hand out during meetings that concern the brokerage overall.

What to Include on Your Business Cards

Fitting your entire real estate resume on a 3.5×2-inch card will be impossible, so focus on including the elements that will promote your business and encourage potential real estate leads to reach out for your services. Don’t clutter your card—keep fonts simple so it is as readable as possible.

Here are items to consider featuring on your business cards:

1. Your name: Your professional name should obviously be visible on your business cards, but decide how you want it to appear. For instance, if your full name is Susan Smith but you would like to go by and be introduced as Sue, Sue Smith is the name that should appear on your card.
2. Primary contact information: This is the most crucial part of your business card. It includes the phone number, email, and website address you use for business. Some agents have a business and personal or mobile phone, while others use their personal number for business. The main number that is on your card should be the most accessible number for clients to reach you. The same goes for your email address and website.
3. Brokerage affiliation: Real estate agents must be sponsored by a brokerage to practice in the industry. Display the name of your brokerage to show your qualifications, further your branding, and show that you have an entire team working with you.
4. Your business logo: This is a critical element of your branding strategy. It can be a personal logo or your brokerage logo. It should be recognizable, pertain directly to your style, and accompany all of your real estate marketing materials.
5. Official title: These are important details that establish your professional credentials. Include your official title on all of your materials and online content. This may be “real estate salesperson,” “real estate associate,” “broker-in-charge,” “associate broker,” or others dictated by your location.
6. Optional items to include: Consider inserting a slogan, tagline, headshot, call to action, QR code, and social media usernames or icons, should they be useful and relevant to your business.

Mistakes to Avoid

While there are many items that you need to include on your business cards, there are several items that should not be on your cards. The common pitfalls to avoid when designing and creating realtor business cards are the following:

• Images unrelated to real estate: Ensure that only high-quality, professional-looking photos are included. While your interests and hobbies can help you connect with clients more personally, you shouldn’t highlight them on your business card.
• Visual clutter: Less is more in graphic design. A business card with too many design elements may appear cluttered. Prospects are less likely to contact you if they have to search for your contact details.
• Fake backgrounds: Avoid using Photoshopped or simulated backdrops because they can look tacky and unprofessional. Instead, choose between an image of a house and a picture of yourself.
• Complicated wording: Business cards are very small, so including too many words will make them too busy. Focus on highlighting essential details, like your contact information, since that is the primary purpose of the card.

Free Real Estate Business Card Templates From Fit Small Business

Now that you have ideas for your business card from these examples, it’s time to create your own. We created several templates below to save you time, money, and energy when developing your personal design. Choose the one you prefer, customize it, then download and print it.

Open and Edit in Canva

Open and Edit in Canva

Open and Edit in Canva

Open and Edit in Canva

Cost & Best Places to Buy Real Estate Business Cards

Once you’ve designed your business cards, the next step is ordering them. Most agents start with at least 250 to 500 cards, but if you consider how often you’ll distribute them at networking events, in direct mail pieces, and so on, you may want to order more (and save in the process with volume discounts).

Realtor business cards generally cost between $20 and $40 for 250 cards. However, the actual cost varies depending on several factors, including how many you purchase, special shapes, features, die-cutting, and finishes, such as paper weight, specialty ink, and gloss vs matte.

Here are some of the best places to buy business cards:

Frequently Asked Questions (FAQs)

Including a headshot in your profile is highly recommended, as it allows prospective clients to connect a face to your name. Uploading a high-quality picture of yourself that looks professional can make a positive first impression on your clients and help establish credibility and trust.

If you’re not a member of the National Association of REALTORS® (NAR), you are never allowed to use the REALTOR® trademarks about or in connection with your businesses or yourself. Only NAR members can use the symbol to let people know they are more than just real estate practitioners: They adhere to a strict Code of Ethics that protects clients, the public, and other real estate agents. The REALTOR® is a trademark owned by NAR and protected by federal law.

Bottom Line

The best real estate business cards generate leads by showcasing an agent’s personality and brand and including necessary information like their name, contact information, website, and brokerage details. Use the realtor business card ideas and free templates above to discover your style and start purchasing business cards today.